Date: April 2026 | Practice: Competition Law / Digital Markets | Jurisdiction: Egypt The Egyptian Competition Authority ("ECA") has issued guidelines on the application of the Egyptian Competition law ("ECL") to digital markets, clarifying its enforcement policy and analytical approach to platform economies. This alert summarizes the key aspects of...
Client Alert: ECA Issues Comprehensive Merger Control Guidelines: Jurisdiction, Gun-Jumping, and Ancillary Restraints
Date: April 2026 | Practice: Competition Law / Merger Control | Jurisdiction: Egypt Executive Summary The Egyptian Competition Authority (“ECA”) has issued three new guidelines providing further clarity for transactions under the Egyptian Competition Law (“ECL”), covering jurisdictional scope, gun jumping, and ancillary restraints, and addressing key compliance risks arising...
Legal Alert: Egypt’s FRA Mandates D&O Liability Insurance for Non-Banking Financial Companies
New Regulatory Requirement Effective February 2026 On January 28, 2026, the Board of Directors of the Egyptian Financial Regulatory Authority (FRA) issued Decree No. 35 of 2026, introducing a mandatory Directors and Officers (D&O) liability insurance requirement for licensed non-banking financial companies operating in Egypt. Who Is Affected? The Decree...
Alliance Law Recognised in GCR 100 – 2026 for Competition Law in Egypt
Alliance Law has been recognised as a recommended firm in Egypt for Competition Law in the newly released Global Competition Review 100 2026. This recognition reflects the outstanding expertise of Dr. Ashraf Abou Elkheir, Dr. Fatma El-Zahraa Adel, and the Competition team, who continue to advise on complex merger control...
Alliance Law Advises SehaTech on $1.1 Million Seed Funding Round
We are proud to have advised SehaTech, the Egyptian Insurtech company transforming health insurance through AI, on its $1.1 million seed funding round led by Ingressive Capital, with participation from Plus VC (+VC), A15, Beltone Venture Capital, and other angel investors. This milestone will support team expansion, regional growth, and...
Alliance Law advises GoBus on its financing agreement with EBRD to expand Egypt’s first private inter-city electric bus fleet.
We are pleased to have represented GoBus Transportation in relation to the financing agreement with the European Bank for Reconstruction and Development (EBRD) to expand its electric fleet.This strategic transaction supports the rollout of Egypt’s first inter-city electric bus fleet. It also marks a significant step towards advancing sustainable mobility...
Alliance Law advised Cairo House Egypt in its recent agreement with the Sovereign Fund of Egypt & Marriott International
We are proud to have advised Cairo House Egypt on its landmark agreement with The Sovereign Fund of Egypt (TSFE) and Marriott International to transform the historic Mogamma Al Tahrir building into an Autograph Collection Hotel.This visionary project—led by a global consortium of investors, including Global Ventures Group, Al Otaiba Investments, and Zoser Capital Partners—marks a significant milestone...
Philip Morris News
Alliance Law Advised Philip Morris International on Eastern Tobacco Acquisition Alliance Law successfully acted as the Egyptian legal counsel of Philip Morris International (PMI), in relation to the acquisition of a minority indirect stake (14.7%) in Eastern Tobacco Company (Eastern), Egypt’s largest cigarette manufacturer.As part of this acquisition, PMI and...
Legislation Update: Egypt’s New Merger Control Provisions
Starting from 1 June 2024, all economic concentrations pending closing and meeting the thresholds stated by Egyptian Competition Law (“ECL”) will be subject to a notification obligation to the Egyptian competition Authority’s (“ECA”) for its prior approval. Background: On 29 December 2022, the ECL was amended to grant the Egyptian...
Alliance Law Acts as Legal Counsel for SehaTech’s Successful Pre-Seed Funding Round
Alliance Law Firm - Egypt (ALF) is pleased to have acted as the legal counsel of SehaTech, a Cairo-based third-party administrator (TPA) tech startup, in connection with its successful closing of a pre-seed funding round, securing a total of USD 850,000. The round was led by A15 and Beltone Venture...