Intellectual Property

Alliance Law's exceptional team within the Intellectual Property Department at Alliance Law Firm is dedicated to championing the clients’ innovative endeavors. Whether it's patents, trademarks, copyrights, or safeguarding trade secrets, our seasoned professionals tailor comprehensive solutions that seamlessly align with your distinctive industry needs.

Practice Areas

Intellectual Property

At Alliance Law, our Intellectual Property (IP) team is dedicated to protecting, managing, and maximizing the value of your business’s most crucial assets – your intellect, inventions, brand identity, trade secrets, and designs. We offer a comprehensive suite of IP services, including patent prosecution, trademark registration, copyright protection, trade secret management, IP litigation, licensing, and strategic IP portfolio management.
Alliance Law offers a comprehensive range of Intellectual Property (IP) services to support and enhance our clients’ business strategies. Our IP team is adept at handling infringement disputes, unfair competition, and counterfeiting issues, representing clients in court and before administrative bodies to protect their rights through injunctions, raids, and targeted litigation strategies.
We assist in combating counterfeit goods by collaborating with enforcement authorities and customs officials, employing proactive market surveillance and legal actions to uphold brand integrity. Our team provides counsel on IP transactions, including licensing, franchising, and joint ventures, drafting and negotiating contracts that enable the effective commercialization of IP assets while mitigating risks.
In mergers, acquisitions, and corporate restructuring, we conduct thorough IP due diligence to identify risks and align transactions with our clients’ strategic objectives. We also guide businesses through IP registration, covering trademarks, patents, copyrights, and industrial designs locally and internationally to ensure regulatory compliance and robust portfolio management across jurisdictions.

Services and Expertise

IP Enforcement and Litigation:

Our enforcement team is skilled at tackling infringement disputes, unfair competition, and counterfeiting issues. We represent clients before courts and administrative bodies, helping them protect their rights through injunctions, raids, and litigation strategies.

Anti-Counterfeiting Strategies:

We assist clients in combating the spread of counterfeit goods by coordinating with enforcement authorities and customs officials. Our proactive measures include market surveillance and legal actions to protect brand integrity.

IP Transactions and Licensing:

The team advises on IP-related transactions, including licensing, franchising, and joint ventures. We draft and negotiate contracts that ensure the effective commercialization of IP assets while mitigating potential risks.

IP Due Diligence:

We conduct thorough due diligence on IP portfolios during mergers, acquisitions, and corporate restructuring, identifying risks and ensuring that transactions align with clients’ strategic goals. Our team ensures compliance with local and international IP frameworks during corporate transitions.

Brand Management and Trademark Strategy:

We assist companies in building, protecting, and expanding their brands through strategic trademark registration and enforcement. Our team advises on brand portfolios, opposition proceedings, and trademark renewals, ensuring optimal brand value.

IP Registration and Prosecution:

We guide clients through the process of securing intellectual property rights, including trademarks, patents, copyrights, and industrial designs, both in Egypt and internationally. Our team ensures that applications meet regulatory standards and that clients’ portfolios remain robust across jurisdictions.

Copyright and Media Law:

The IP team has in-depth expertise in media and entertainment law, helping clients navigate licensing, distribution, and copyright issues. We advise content creators, publishers, and broadcasters to safeguard their creative works and manage complex IP agreements.

Patent Strategy and Advisory:

For businesses in the pharmaceutical, tech, and manufacturing sectors, we offer strategic patent advice, from drafting applications to managing portfolios. Our attorneys provide innovative solutions that align with industry trends and maximize the value of our clients’ inventions

Transactional Highlights:

  • Azza Fahmy 2022: Alliance Law Firm (ALF) provided legal counsel to Bidayat, a subsidiary of Alsara Investment Group, in its strategic acquisition of a stake in Azza Fahmy Jewellery, a prominent luxury fashion brand based in Egypt. Leveraging Bidayat’s profound expertise in the luxury fashion sector, encompassing digital strategies, distribution, and brand development, this collaboration is poised to significantly enhance Azza Fahmy’s international expansion efforts.
  • Okhtein 2021: ALF represented and assessed the IP assets of Bidayat, a company of Alsara Investment Group in acquiring a stake in the Egyptian luxury fashion brand Okhtein. Bidayat’s expertise in the fashion industry will enhance Okhtein’s product design, merchandising, and supply-chain management, thereby supporting its global expansion
  • Spinneys 2020: ALF has been engaged in the litigation of the Spinneys infringement case, striving to secure a $66 million judgment against the party that has been infringing upon Spinneys’ trademarks. This legal pursuit is currently before the economic court, where we are diligently advocating for the protection of Spinneys’ intellectual property rights.