We are proud to have advised Cairo House Egypt on its landmark agreement with The Sovereign Fund of Egypt (TSFE) and Marriott International to transform the historic Mogamma Al Tahrir building into an Autograph Collection Hotel.This visionary project—led by a global consortium of investors, including Global Ventures Group, Al Otaiba Investments, and Zoser Capital Partners—marks a significant milestone...
Philip Morris News
Alliance Law Advised Philip Morris International on Eastern Tobacco Acquisition Alliance Law successfully acted as the Egyptian legal counsel of Philip Morris International (PMI), in relation to the acquisition of a minority indirect stake (14.7%) in Eastern Tobacco Company (Eastern), Egypt’s largest cigarette manufacturer.As part of this acquisition, PMI and...
Legislation Update: Egypt’s New Merger Control Provisions
Starting from 1 June 2024, all economic concentrations pending closing and meeting the thresholds stated by Egyptian Competition Law (“ECL”) will be subject to a notification obligation to the Egyptian competition Authority’s (“ECA”) for its prior approval. Background: On 29 December 2022, the ECL was amended to grant the Egyptian...
Alliance Law Acts as Legal Counsel for SehaTech’s Successful Pre-Seed Funding Round
Alliance Law Firm - Egypt (ALF) is pleased to have acted as the legal counsel of SehaTech, a Cairo-based third-party administrator (TPA) tech startup, in connection with its successful closing of a pre-seed funding round, securing a total of USD 850,000. The round was led by A15 and Beltone Venture...
BIDAYAT Acquire a Stake in the Egyptian Luxury Brand Azza Fahmy Jewellery
Alliance Law Firm - Egypt (ALF) is honored to represent BIDAYAT, a company of Alsara Investment Group in acquiring a stake in the Egyptian luxury fashion brand Azza Fahmy Jewellery. Alliance Law Firm acted as the legal counsel of Bidayat, while Azza Fahmy was represented by BonelliErede in association with...
The Sovereign Fund of Egypt (TSFE) Signs an Agreement With a Us Consortium for the Development & Repurposing of Mogamaa Eltahrir Pledging Investments of 3.5 Billion EGP
Alliance Law Firm - Egypt (ALF) is honored to act as the legal advisor for the winning US Consortium, to develop & repurpose the Tahrir Complex, consisting of 3 major global expert companies: Global Ventures Group, Oxford Capital Group, LLC, & Al Otaiba Investment Company. ALF has been leading the...
BIDAYAT, The Sovereign Fund of Egypt Partner on Innovation Zone in Islamic Cairo
The Sovereign Fund of Egypt and Bidayat Misr have signed a memorandum of understanding to study transforming Bab al-Azab area in the Citadel into the first fully integrated creative district in the middle east and Africa. Alliance Law Firm Egypt is pleased to represent Bidayat Misr in this project, ALF...
Aboughaly Finance a New Partnership Between Contact and Abougaly Motors
Alliance Law Firm is pleased to be representing Abou Ghaly Motors in its recent partnership with Contact in establishing “Aboughaly Finance”, the new venture will be offering distinctive and fully integrated retail financing solutions. It share introduce new financing concepts utilizing the digital platform developed by Abou Ghaly Motors. The...
Bidayat Has Acquired a Stake in Luxury Egyptian Handbag Brand Okhtein
Alliance Law Firm (ALF) is honored to represent Bidayat, a company of Alsara Investment Group in acquiring a stake in the Egyptian luxury fashion brand Okhtein. Alliance Law Firm acted as the legal counsel, while Okhtein was represented by MHR in association with White&Case. Bidayat’s fashion industry know-how will boost...
Egypt’s Competition Authority Approves Cement Production Capacities Cuts
Alliance Law Firm (ALF) is honored to represent the whole Cement Industry in Egypt, in obtaining the remarkable and precedential exemption decision from the prohibition of the Egyptian Competition Law. The Egyptian Competition Authority (ECA) has issued the decision no 56 of 2021 to approve the exemption allowing 23 Cement...